The India-Pakistan T20 World Cup match on November 24 in Dubai set a new record for viewership with 167 million viewers, making it the most watched T20I match ever, beating the previous mark of the 2016 ICC World T20 semi-finals between India and West Indies.
The cumulative time spent by viewers on the match was a staggering 47 billion minutes.
The T20 World Cup registered a cumulative reach of 238 million till last week which included the qualifiers and first 12 games of the Super 12 stage, broadcasters Star India said in a release.
The 2016 T20 World Cup semifinal between India and West Indies was the previous highest watched T20 game, with a reach of 136 million viewers.
"With a reach of 167 million, the highly-anticipated India-Pakistan clash on October 24th, an event that saw the arch-rivals meet at an ICC tournament after two years, is now the most viewed T20I match, exceeding the previous high–India-West Indies 2016 ICC World T20 semi-finals," the release said.