Aaj TV News

BR100 4,665 Increased By ▲ 5 (0.1%)
BR30 18,674 Decreased By ▼ -130 (-0.69%)
KSE100 45,072 Decreased By ▼ -258 (-0.57%)
KSE30 17,430 Decreased By ▼ -121 (-0.69%)
COVID-19 TOTAL DAILY
CASES 1,284,840 475
DEATHS 28,728 10
Sindh 475,616 Cases
Punjab 443,094 Cases
Balochistan 33,479 Cases
Islamabad 107,689 Cases
KP 179,995 Cases

Social media influencers who receive money from companies to promote products must clearly label such posts as advertisements, a top German court ruled on Thursday.

If the influencers are not paid, they can show products without the advertising label, the Federal Court of Justice ruled in the cases of three influencers on Facebook's social media site Instagram.

Influencers with thousands of followers can earn large fees from companies to promotes a product on Instagram.

The court said one fitness influencer should have been clear she was advertising when she was paid to promote a brand of jam.

However, it dismissed a case against television presenter and influencer Cathy Hummels, whose post about a stuffed toy had led people to the manufacturer's site. She had not been paid for the promotion so was not obliged to label it as an ad, the court ruled.

Instagram last year reached a deal with Britain’s Competition and Markets Authority (CMA) to crack down on hidden advertising by influencers on its photo and video platform.